Creation of visual identity or digital brand.

The visual identity or the digital brand should display what a company actually does and make it easy for clients to identify new employees by evaluating the company’s personality.

The visual identity of a company or its digital brand is usually realized in the form of logos, icons, and visuals. It might also refer to colour schemes, fonts and typefaces. The logo is intended to be unique and recognizable in order that consumers be informed on a single glance precisely who the logo represents. Moreover, logos are tremendously important branding tools when used in conjunction with other means such as social media sites, products, vehicles and more.